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Rambert

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Rambert is an industry leading British contemporary dance company, on a mission to create awe-inspiring and radical dance that connects with brilliant and daring people.

HdK built and re-designed Rambert’s main website to inform users of who they are, what they do and what they care about, as well as Rambert’s new digital platform Rambert Plus which offers paid and free memberships to access on-demand dance classes and exclusive behind the scenes content, short films, podcasts, live-streams and more.

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Rambert and Rambert Plus websites

The challenge

HdK previously rebuilt and refined Rambert’s digital platform, Rambert Plus, using existing design guidelines created by Hingston Studio who led Rambert’s rebrand. Employing this collaborative approach fostered a combination of functionality and daring visual design, resulting in a fully established digital platform.

For Rambert’s main website, HdK followed the same principle of rolling out Hingston Studio’s branding into a new design system to create an eye-catching website that is easily navigable and adaptable.

Throughout the process, HdK worked closely with Rambert to redefine user journeys so we could create a flexible website with streamlined content to allow users to find what they’re looking for in an easier way.

Rambert website - Mobile view

The solution

HdK’s efforts prioritised user experience for Rambert’s fanbase, offering spaces to book tickets for shows and on-site classes, as well as opportunities to participate in community activities.

In addition, HdK provided Rambert with a space to showcase and promote Rambert works (the first dedicated dance sector workspace in London) as well as their studios for hire.

HdK also added a custom integration with Patronbase, allowing Rambert to capture data from all of their sites in one central location.

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